Whey Supplements Expensive. They Used To Be A Lot Cheaper. What’s The Reason?
The answer is, as with most commodities. supply and demand. And yes, the older we get, the cheaper things were. But then every time I drive by the local petrol station, the price per litre seems to have gone up by £0.01 or more.
As a vendor and distributor of many types, qualities and brands of whey based protein powders, including our own MOLECULAR DYNAMICS brand, I’ll do my best to report back from the frontlines with an answer to your question.
Anyone who has been using any of the wide variety of dairy based protein powders currently available, not only the various wheys (isolate, concentrate, hydrolysed) but casein as well, for any length of time has noticed at least two things. The increase in variety, quality and taste along with the steep and painful rise in prices across the board in the last few years (along with the upward price movement many other foodstuffs).
Protein powder, along with almost everything else, has become more expensive.
This rise in prices coincides with the worldwide rise in demand. Increased demand is due not only to a domestic appreciation and use by the average athlete of whey products & their incorporation into mainstream food products to a much greater extent (viz. MARS Protein bars, Protein Ice Creams, etc.), but also to the increased usage in many countries where there was historically little demand for these ingredients. This is especially true with the rise of whey ingredients in infant formulas in China and India, as the economies and birth rates of these countries continue to flourish & burgeon.
Protein supplementation is still a value for money commodity. It offers benefits to your health and fitness that only a few other natural supplements can compete with. It is here to stay and the industries supplying it will continue to grow and mature. New technologies are being developed to process other raw materials (fish, vegetable, insects) for use as futuristic protein supplements to meet increasing demand.