Whey Supplements Are So Damned Expensive. They Used To Be A Lot Cheaper. What’s The Reason?
Inflation is a built-in process, it affects most things especially food and hydrocarbon based energy sources.
As with most commodities. supply and demand dictate what the consumer has to shell out at the counter. And yes, unfortunately, the older we get, the cheaper things were. Every time I drive by the local petrol station on the way to the gym, the price per litre of petrol seems to have gone up by £0.01 or more.
As a vendor and distributor of many types, qualities and brands of whey-based protein powders, including our own MOLECULAR DYNAMICS brand, I’ll do my best to report back from the frontlines with an answer to your question.
Anyone who has been using the wide variety of dairy-based protein powders currently available, not only the various wheys (isolate, concentrate, hydrolysed) but also casein for any length of time has noticed at least two things. The increase in variety, quality, and taste and the steep and painful rise in prices across the board in the last few years (along with the upward price movement of many other foodstuffs).
Protein powder, along with almost everything else, has become more expensive.
This rise in prices coincides with the worldwide rise in demand. Increased demand is due not only to a domestic appreciation and use by the average athlete of whey products & their incorporation into mainstream food products to a much greater extent (viz. MARS Protein bars, Protein Ice Creams, etc.), but also to the increased usage in many countries where there was historically little demand for these ingredients. This is especially true with the rise of whey ingredients in infant formulas in China and India, as the economies and birth rates of these countries continue to flourish & burgeon.
Protein supplementation is still a value for money commodity. It offers benefits to your health and fitness that few other natural supplements can compete with. It is here to stay and the industries supplying it will continue to grow and mature. New technologies are being developed to process other raw materials (fish, vegetable, insects) for use as futuristic protein supplements to meet increasing demand.